-17.2cm
Waist
-16.4cm
Hips
-10cm
Chest
Hannah — 57cm in 12 weeks
"Doing the 12 week challenge has changed some of my biggest, life long challenges with food... I honestly feel the best mentally and physically I have in years."
The 12 Week Programme
Twelve Weeks. One Method. Measured Results.
A habit-based kickstart for busy people who've tried every diet, lost the same weight twice, and are done starting over. Home or gym, built around your life, with me in your corner. Twelve weeks is where it starts, not where it stops.
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£500 or 3 x £200 · Capped at 10 clients · Guaranteed
Sound Familiar?
You give your hours to work and family, and your own health keeps sliding down the list. You've lost weight before and watched it come back, which is more demoralising every time it happens. You're too tired to overhaul everything, and every plan you've tried demanded exactly that.
None of that is a willpower problem. It's a method problem. Complete overhauls fail busy people by design; small, sequenced habit changes are what the evidence supports and what this programme is built on. Over 20 years of coaching, it's the only approach I've seen hold up in real lives. And that's why this is a kickstart, not another before-and-after with an expiry date: the twelve weeks exist to install the habits you'll still be running in week fifty.
How The 12 Weeks Work
The Method
Support that outlasts the honeymoon
Weekly check-ins, direct access to me through the app, and habit tasks that build week by week. Motivation gets you to week two; the structure gets you to week twelve.
A plan that meets you where you are
Whether your starting point is the sofa or a stalled routine, the training is tailored: home workouts with minimal kit or gym-based sessions, every exercise with video and coaching notes, progressing as you do.
Habits that actually change
Stop the evening binges, the guilt spiral, the "I'll start Monday" loop. Eat food you enjoy inside a plan you understand, and learn to measure success by strength, size and how you feel, not just the sad step.
What's Included
Everything You Get
- The full Edge nutrition and exercise system, tailored to your goal (fat loss or building muscle)
- The members area and app: your programme, tracking, check-ins and coaching in one place
- Weekly check-ins with feedback and adjustments from me, not an algorithm
- Recipes, challenges, tasks and education so the changes make sense and stick
- A community of people on the same programme
Proof
Real Results
Cath — 17cm off her waist, 15lbs down
"I am repairing my relationship with food. This is my number one achievement for me... Paul makes each step easy so that it doesn't feel overwhelming to try and change everything all at once... Although the programme has completed this is not the end for me. This is what I do now and I'm really happy."
Natalie B.
"I joined this programme unsure if I would be able to motivate myself... What I loved is that it starts off really simple... Paul was there every step of the way, the knowledge he gave me is now my power. I have gone from doing no exercise to (dare I say it) enjoying it!"
The Investment
£500
£500, or three monthly payments of £200. That's the whole programme, the coaching, the app and the support system.
Why only 10 at a time: you've heard "limited spaces" as a sales trick before. Here it's arithmetic. I coach my 1:1 clients and co-run a gym; ten programme clients is the most I can check in on properly every week, and I won't dilute that for anyone's money.
The Guarantee
It's Guaranteed
Commit fully for the 12 weeks, complete the check-ins and the work, and if you haven't got the results we agreed at the start, I'll coach you for another four weeks free until you have. And if the programme isn't right for you early on, there's a 14-day cancellation and refund policy, no awkwardness.
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Start Your 12 Weeks
Results vary with a number of factors we can't always control; what doesn't vary is the support you'll get. Privacy Policy.
FAQ
Questions
Is it suitable for complete beginners?+
Absolutely. The programme is tailored to you, and beginners often progress fastest because every week is a first.
Do I need a gym membership?+
No. The workouts flex between home sessions with minimal equipment and gym-based training. If you want the gym version, the hybrid option includes access to Energize Fitness.
Is it suitable for vegetarians or vegans?+
Yes. You'll learn a flexible approach to your own nutrition rather than being handed a meal plan, with plenty of recipes for variety.
Is it only for weight loss?+
No. You choose fat loss or building muscle at the start, and the training and habits are built toward that goal.
How fast will I see results?+
We set realistic goals in week one. This isn't a quick fix; it's the last plan you should need, and the proof above shows what 12 honest weeks can do.
What happens after the 12 weeks?+
That's the whole point of the design: the programme is the kickstart, and week 13 is where the habits prove themselves. Carry on however suits you: ongoing monthly support, the £99 Start membership at Energize, small group PT, or full 1:1 coaching. Most people don't want to stop; Cath's quote above says it best.
Ten Spots. Twelve Weeks. Your Move.
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Not sure it's for you? Book a free consultation and ask me anything.